The SOULGOODS x Nike you’ve been waiting for is finally here! New Jordans Release 2023 The inspiration was…. Co-branding has always been a staple of sneakerdom, and first-time collaborations are often highly anticipated, especially with Nike, to capture the attention of sneakerdom players. Beijing street brand SOULGOODS recently teamed up with Nike for the first time, bringing three new color combinations in the image of Dunk High.
A release date has finally been set for the final pair in the collection, Nike Dunk High x SOULGOODS 00s. The design was inspired by the experience of SOULGOODS creative director Utsuki, who worked at a skate shop in Paris, France, during the Nike Dunk SB “UNKLE” launch in the early 2000s. Among other things, the shoes pay homage to the pricey Nike Dunk SB “Paris.” THE inner lining of the upper says “FROM BEIJING TO THE WORLD”. Outsole “tiger eye” coating allows you to catch the eye of passers-by while inadvertently lifting your foot. SOULGOODS will release on December 10th, so keep an eye out for those who are interested.
When we look at Nike Dunk High x SOULGOODS in detail, the “spec” of this collaboration is pretty high. The launch of three shoes at a time is obviously the most direct proof, which means that in addition to the quantity of cooperation sincerity is more than the general unit, three pairs of shoes constitute a complete series in the creation background obviously needs a larger concept or story to support, and also equal to
Nike needs to give SOULGOODS more creative license and space than just a theme, color scheme, and Logo. And indeed it is. Just as in the official introduction, the three designs represent the three decades when the 80s, 90s and 00s had an important influence on Chinese local youth culture. At the same time, the three cultural themes of basketball, music and art are reflected in the designs respectively, making the Nike Shoes styles transition and connect with each other in terms of time and creation background.

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